︎Client – Heal’s
︎Role – In-store / Website / Social media / Graphic Design / Illustration / Animation
A campaign as part of the annual London Design Festival, this time zeroing in on three historically distinctive chairs.
Drawing on from my more modernist design approach for the previous year, I choose to scale up the strident forms of Heal’s secondary house font Akkurat, empahasise the elegant form of each chair in 2D form and chose a vibrant yet calm colour palette.
Determined to push the brand into better places, I explored how animation and parallax scrolling could be employed digitally, and for the physical store environments employ freestanding custom-made steel frames to suspend PVC banners behind each piece.
The desire was to get the message across confidently in the most stylish and considered way.
︎︎︎Heal’s Timeless Chairs webpage
︎︎︎Website banner (static)
︎︎︎Website banner (animated)
︎︎︎Logo lock-up with illustrations
︎︎︎Website landing page