︎Client – Heal’s
︎Role – Identity / Interior architecture
Originally opened by Ambrose Heal in 1917, the Mansard Gallery became a landmark destination for shoppers, art-lovers and design enthusiasts throughout the 20th Century, introducing the likes of Pablo Picasso, Henri Matisse and Amedeo Modigliani to the British public for the first time.
I was briefed to design the branding and think about how the space could work. Heal’s were keen for the gallery to have a seperate look to the current company identity using the “Group X” typography as a starting point.
So I went to work redrawing the lettering, tidying it up whilst retaining it’s unique hand-drawn character and personality.
I also produced visuals on how the space would look, and liased with both the Heal’s design team and the external shop fitters to design the interior space.
I’m pretty proud the result, check the link below to view the first exhibition.
︎Heal’s Mansard Gallery page
︎︎︎The original “Group X” poster for the gallery
︎︎︎The original hand-drawn type from the poster
︎︎︎The redrawing process
︎︎︎The final logo
︎︎︎Finished gallery with Chila Kumari Burman exhibition