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︎Client – Heal’s
︎Role – Project management / Set design / Graphic Design
The open brief for this one was for a space that pulled together the furniture stores most historic and timeless pieces. Beautiful as they are, I felt the need to reinvigorate the somewhat vintage modernism through the use of bold colours, and I was really keen to use the space itself as a basis for an installation.
Each piece has a great story to be told, they became classics for a reason, so rather than bullet point there history I was keen to attempt to explore the background of each work, and the person that brought them into being.
The space is pretty big and has beautiful natural light punctuated by a set of six columns, so in the spirit of site-specific art and to offer the most space for the text, the logical solution was to wrap the columns in a continous strip that zig-zags between each piece and create architectural areas for each of the works.
Copywriter - Nicky Rampley-Clarke
Visual merchandising - Emma Qavi & Stephen Clough
Selected photography - Victoria Erdelevskaya
︎︎︎Pre-production visuals & plans
︎︎︎Final installation
︎︎︎Layouts from proposed booklet (unpublished)
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︎Client – Heal’s
︎Role – Project management / Set design / Graphics / Matterport scan
My first press show project for Heal’s, the brief was to showcase the new ranges for the forthcoming Autumn Winter collection within the new Mansard Gallery space, keeping the feel open rather than enclosed and stay on budget.
As well as designing the sets and signage in collaboration with the Visual Merchandising team and the buyers, I had to manage the project as a whole, booking in furniture movers, electricians for the lighting and set builders.
We went for a circle-based theme across a series of freestanding hinged screens, to create frames for each roomset, highlight the lighting and work with the organic feel of the new season pieces. I wanted to use the beautiful skylight in the space to create an installation so we designed a showcase for the textile pieces using gynastic hoops, wooden dowels and leather straps that utilised the natural light and added some drama.
I also implimented a Matterport scan of the finished space, creating a virtual tour of the site, for those who couldn’t make the show, you can view it in the gallery below.
Visual merchandising - Emma Qavi & Stephen Clough
Selected photography - Victoria Erdelevskaya
︎︎︎Pre-production visuals
︎︎︎Images of the finished show
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