︎Made in London
︎Client – Heal’s
︎Role – Window decal design / In store banners design
“The theme for the fourth annual Heal's Modern Craft Market was Made in London, a celebrating the city’s homegrown craft community with demonstrations and drop-in workshops.”
One of my favourite events held at Heal’s, the Modern Craft Market, always has a great vibe to it. I was particularily pleased with the identity, which paired the elegance of our house typeface, Baskerville, with the commanding Archivo Black font. Plus I love the combination of black against the amber yellow. To inject some energy into the windows, which could have looked a little flat, I designed a repeat ‘tools’ pattern, which orbited the main logo.
Alongside the window vinyls I produced a set of bespoke fabric banners, to assist in the storytelling for each of the invited designers. The visual merchandising team executed these flawlessly, looping the fabric print over thick wooden dowels and suspending each construction with some beautiful braided rope from Arthur Beale’s in Covent Garden.
︎︎︎
One of my favourite events held at Heal’s, the Modern Craft Market, always has a great vibe to it. I was particularily pleased with the identity, which paired the elegance of our house typeface, Baskerville, with the commanding Archivo Black font. Plus I love the combination of black against the amber yellow. To inject some energy into the windows, which could have looked a little flat, I designed a repeat ‘tools’ pattern, which orbited the main logo.
Alongside the window vinyls I produced a set of bespoke fabric banners, to assist in the storytelling for each of the invited designers. The visual merchandising team executed these flawlessly, looping the fabric print over thick wooden dowels and suspending each construction with some beautiful braided rope from Arthur Beale’s in Covent Garden.
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︎Window decals installed at Heal’s Tottenham Court Road
