︎Client – Heal’s
︎Role – Packaging Design / Graphic Design / Website Design
As retail returns to investing in more ‘touchy-feely’ printed materials post-covid, Heal’s was after a press pack to showcase their latest Spring / Summer collection for 2023.
The concept is to offer a series of A5 postcards for each piece, housed in a bespoke envelope, that gets mailed out to leading interior journalists to stoke interest.
It’s a great format to physically present the incredible work done by our buyers, and marketing team, styled and photographed to perfection by our pick of the best in the industry.
As the pack acts as the very first touch-point for the new collection, the look and feel will be worked on closer to launch, so I paired an elegant logo lock-up with a fresh green palette, keeping the look refined and allowing the product and product story to shine.
I also built a stand-alone website for the collection, following the style of pack, with some flowing shapes to compliment the organic vibe of the season.
Art Direction - Daniel Boden-Wilson
Stylist - Despina Curtis
Photography - Beth Evans
Copywriter - Nicky Rampley-Clarke
︎︎︎Press pack envelope & product cards
︎︎︎Selected product cards