︎Client – Heal’s
︎Role – Project management / Set design / Graphics / Matterport scan
My first press show project for Heal’s, the brief was to showcase the new ranges for the forthcoming Autumn Winter collection within the new Mansard Gallery space, keeping the feel open rather than enclosed and stay on budget.
As well as designing the sets and signage in collaboration with the Visual Merchandising team and the buyers, I had to manage the project as a whole, booking in furniture movers, electricians for the lighting and set builders.
We went for a circle-based theme across a series of freestanding hinged screens, to create frames for each roomset, highlight the lighting and work with the organic feel of the new season pieces. I wanted to use the beautiful skylight in the space to create an installation so we designed a showcase for the textile pieces using gynastic hoops, wooden dowels and leather straps that utilised the natural light and added some drama.
I also implimented a Matterport scan of the finished space, creating a virtual tour of the site, for those who couldn’t make the show, you can view it in the gallery below.
Visual merchandising - Emma Qavi & Stephen Clough
Selected photography - Victoria Erdelevskaya
︎︎︎Images of the finished show