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︎Client – Heal’s
︎Role – Billboard campaign design / Press advertising / Flag design
To celebrate the new extension to the Heal’s flagship store at Tottenham Court Road, we asked design agency Deep to create the seed for a new advertising campaign.
The concept is all about ‘extended enjoyment’ stretching the photography of key pieces from the middle to the left-hand side, echoing the direction of the store extension.
Initial design concept – Deep
Design development & implementation – David Barrington
︎︎︎347 Old Street billboards
![](https://freight.cargo.site/t/original/i/b8c0e21916d7f51b7aef4489874922e475b86b6b1bc8a912a43e14d7a27addb7/Heals-347-Old-Street-Actual.jpg)
︎︎︎Waterloo station billboards
![](https://freight.cargo.site/t/original/i/da6dd5d54b3a132455aa81051246780e13ff498eee33c30159283f018e3f4a3d/Waterloo-Station.jpg)
︎︎︎Highgate Road billboards
![](https://freight.cargo.site/t/original/i/fb3b8533ec332ce0d2b2b7186dacf9c75608b82610036defd422dba506e673c0/7-Highgate-Road.jpg)
︎︎︎Bethnal Green tube billboards
![](https://freight.cargo.site/t/original/i/0c501a8d5d77c5b041848da2edd7c43110d03ffbc80c91258c51e338bff4636b/Bethnal-Green-Tube-2.jpg)
︎︎︎Bethnal Green Road billboards
![](https://freight.cargo.site/t/original/i/02691ea32d9fb761755be683f52dbc706c86adbf024d37317fec828bf604ad67/429-Bethal-Green-Road.jpg)
︎︎︎Flag installation
![](https://freight.cargo.site/t/original/i/bb182b30f65d251ad09aff4d6a94f7e7d1aa353d7661f3421e1a7535e0706388/Deep_Design_Agency_Heals_Extended_Enjoyment_04-scaled-3449x2300.jpg)
︎︎︎Installing store wayfinding
![](https://freight.cargo.site/t/original/i/0f3dec51e7c10c115dd26553c1af996ec6d6e9f65c428287a71f0813056e790a/IMG_6257.jpg)