Heal's Designs For Life

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︎Client – Heal’s
︎Role – In-store / Website / Animation

Campaign design for Heal’s based on the dual concepts of wellness and longevity – entitled ‘Designs For Life’. A curation of products into six families – ‘sleep better’, ‘work better’, ‘illuminate better’, ‘relax better’, ‘dine better’ and ‘organise better’, that will be showcased each week of the campaign.

To simplify the project and avoid as much visual clutter as possible, I wanted to explore using animated type to slide between the campaign title it’s category name. The challenge was to get the type legible across the lifestyle imagery. So I employed some slightly more radical cropping to get the best result.

Brief - Daniel Boden-Wilson

Copywriter - Nicky Rampley-Clarke

Visual merchandising - Emma Qavi & Stephen Clough

Website animation - Rebecca Phipps

︎︎︎Heal’s Designs For Life webpage

︎︎︎Home page banners with animated lock-up