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︎Client – Neil Stringfellow
︎Role – Graphic Design / Photography / Web design / Print advertising / Social media / Press releases
Identity design for a digital only record label.
Twenty artists, releasing an album each month of 2020, each album contains twenty tracks each one twenty seconds long.
The design is based on using a set of very simple geometric shapes and reconfiguring them to create new patterns.
Each cover is an attempt to match the mood of the music, rather than create an austere, detached system.
This was the perfect lockdown project for me, because I was often forced to source images around my home in Walthamstow. So it got me out of the house, in the fresh air, on my bike, really thinking photographically about what would suit the music of each release.
For each release I also put together an Instagram story, which has put me on a path to learn more, and think much more deeply about motion design.
︎ ︎ Bandcamp
︎ ︎ Instagram
︎ ︎ Twitter
︎︎︎Logo︎︎︎Press release
︎︎︎ Bandcamp website
︎︎︎ Album covers
︎︎︎Album 01 – Location – Casson Pavillion, London Zoo, Regents Park, North London https://maps.app.goo.gl/Lmsoi7cHtbJdQjrdA
︎︎︎Album 02 – Location – Sand dunes, Camber Sands beach, East Sussex https://maps.app.goo.gl/sRZqvS6UKk47szYh6
︎︎︎Album 03 – Location – Tabletop with glass, Quernmore Road, Harringey, North London https://maps.app.goo.gl/fzmqTahAF9orrGfWA
︎︎︎Album 04 – Location – Venetian blinds, Quernmore Road, Harringey, North London https://maps.app.goo.gl/fzmqTahAF9orrGfWA
︎︎︎Album 05 – Location – Cherry Trees, Carr Road, Walthamstow, East Londonhttps://maps.app.goo.gl/UVXUDN631GZ9yFdc8
︎︎︎Album 06 – Location – Landscape, Hackney Downs Park, East London https://maps.app.goo.gl/jtVL9kEVbLMMxuvX7
︎︎︎Album 07 – Location – Wooden painted texture, Queen Elizabeth Road, Walthamstow, East London https://maps.app.goo.gl/GaHLHsMh9aVxZAoRA
︎︎︎Album 08 – Location – Interior, Quernmore Road, North London https://maps.app.goo.gl/fzmqTahAF9orrGfWA
︎︎︎Album 09 – Location – Silver Birch Trees, Winns Avenue, Walthamstow, East London https://maps.app.goo.gl/yqGCPR5BuFdn2NGn9
︎︎︎Album 10 – Location – Wall texture, Essex Road, Walthamstow, East London https://maps.app.goo.gl/M5p5ycm82GJAFBeQ8
︎︎︎Album 11 – Location – Newspaper storage box, Forest Road, Walthamstow, East London https://maps.app.goo.gl/XPguFyE389KzyCCL9
︎︎︎Album 12 – Location – https://maps.app.goo.gl/XPguFyE389KzyCCL9
︎︎︎Album 13 – Location – Virtual, Apple Macintosh Hardware, Carr Road, Walthamstow, East London
︎︎︎Album 14 – Location –
︎︎︎Album 15 – Location – Virtual, Apple Macintosh Hardware, Carr Road, Walthamstow, East London
︎︎︎Album 16 – Location –
︎︎︎Album 17 – Location –
︎︎︎Album 18– Location – Virtual, Apple Macintosh Hardware, Carr Road, Walthamstow, East London
︎︎︎Album 19– Location – Virtual, Apple Macintosh Hardware, Carr Road, Walthamstow, East London
︎︎︎Album 20 – Location – Virtual, Apple Macintosh Hardware, Carr Road, Walthamstow, East London
︎︎︎Animated gif for Twitter
︎︎︎Print advertising for The Wire magazine
︎︎︎ Instagram stories
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︎Client – Heal’s
︎Role – In-store / Website / Animation
Campaign design for Heal’s based on the dual concepts of wellness and longevity – entitled ‘Designs For Life’. A curation of products into six families – ‘sleep better’, ‘work better’, ‘illuminate better’, ‘relax better’, ‘dine better’ and ‘organise better’, that will be showcased each week of the campaign.
To simplify the project and avoid as much visual clutter as possible, I wanted to explore using animated type to slide between the campaign title it’s category name. The challenge was to get the type legible across the lifestyle imagery. So I employed some slightly more radical cropping to get the best result.
Brief - Daniel Boden-Wilson
Copywriter - Nicky Rampley-Clarke
Visual merchandising - Emma Qavi & Stephen Clough
Website animation - Rebecca Phipps
︎︎︎Heal’s Designs For Life webpage
︎︎︎Home page banners with animated lock-up
︎︎︎Website home pages
︎︎︎Store window decals
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︎Client – A Rum Fellow
︎Role – Graphic Design
Look Book for A RUM FELLOW’S new IRMA fabric collection.
A RUM FELLOW is a UK design studio dedicated to artisan textiles and handcrafted rugs emblazed by colour and intricate pattern.
A satisfying project with a elegant and clean outcome – a simple A5 leaflet with the cover made slightly shorter to reveal the brand name and collection.
Was a total joy to work with such a well-considered brand, with great people, superlative product, pearless photography and inspired font choices.
︎A Rum Fellow
︎︎︎Front cover
︎︎︎Inside left
︎︎︎Inside right
︎︎︎Back cover with brand story
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︎Client – Heal’s
︎Role – In-store / Website / Social media / Graphic Design / Illustration / Animation
A campaign as part of the annual London Design Festival, this time zeroing in on three historically distinctive chairs.
Drawing on from my more modernist design approach for the previous year, I choose to scale up the strident forms of Heal’s secondary house font Akkurat, empahasise the elegant form of each chair in 2D form and chose a vibrant yet calm colour palette.
Determined to push the brand into better places, I explored how animation and parallax scrolling could be employed digitally, and for the physical store environments employ freestanding custom-made steel frames to suspend PVC banners behind each piece.
The desire was to get the message across confidently in the most stylish and considered way.
︎︎︎Heal’s Timeless Chairs webpage
︎︎︎Logo lock-up with illustrations
︎︎︎Website banner (static)
︎︎︎Website banner (animated)
︎︎︎Website landing page
︎︎︎In store
︎︎︎Instagram
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︎Client – Audio Obscura
︎Role – Art direction / typography / image collage
CD packaging for Neil Stringfellow aka Audio Obscura self-released physically and to download. The starting point for this one was to feature a series of prints from original etchings made by artist Susila Subramaniam.
I wanted to place the etchings in an atmosphere, rather than just flatly plaster them across the packaging. So I set to work in Photoshop-land collaging the prints with found torn paper, blank architectural spaces and wall textures, adding sunlight and shadows to accentuate the sense of depth.
The type is a collision of the antique and the cutting-edge, set in Garamond from 16th-century France, and ZXX by Sang Mun from 2013, a typeface that's unparsable to computers, but legible to human eyes.
︎Audio Obscura Bandcamp
︎About ZXX by Sang Mun
︎︎︎CD digipack artwork
︎︎︎Original concept for cassette release (unpublished)
