︎Designs That Stick




︎Client – Heal’s
︎Role – Logo design / Window decal design / In-store screens content design


    This campaign focussed on showcasing iconic pieces from the Heal’s core furniture range. Three artists were invited to take over spaces within the Tottenham Court Road store. The brief was simple – design a space that features paper tape from the Japanese brand Haru. My brief was to design a logo for the campaign, design the window vinyls  for the other Heal’s stores and produce a slideshow for the in-store TVs.

    I kept it strong and simple using the Alternate Gothic font arranged to emphasize the linear nature of the tape, chose a vibrant yellow and drew a simple tape roll to imply it hanging in space, echoing how the furniture was suspended in the showrooms.

    The product shots used for the screens left me some good places compositionally to add the type, achieving an elegant result.

︎ Heal’s 

︎︎︎





︎Designs That Stick




︎Client – Heal’s
︎Role – Logo design / Window decal design / In-store screens content design


         This campaign focussed on showcasing iconic pieces from the Heal’s core furniture range. Three artists were invited to take over spaces within the Tottenham Court Road store.
        The brief was simple – design a space that features paper tape from the Japanese brand Haru. My brief was to design a logo for the campaign, design the window vinyls  for the other Heal’s stores and produce a slideshow for the in-store TVs.
        I kept it strong and simple using the Alternate Gothic font arranged to emphasize the linear nature of the tape, chose a vibrant yellow and drew a simple tape roll to imply it hanging in space, echoing how the furniture was suspended in the showrooms.
        The product shots used for the screens left me some good places compositionally to add the type, achieving an elegant result.
︎Heal’s 

︎  ︎


DAVID BARRINGTON  ︎ 07815 767 953    ︎  ︎ABOUT / CV


Mark


︎Window vinyl logo & tape at Heal’s Westfield store


︎Vinyl logo design in situ at Heal’s Tottenham Court Road store


︎Wall mounted board

︎Tv slideshow









︎Vinyl logo design in situ at Heal’s Tottenham Court Road store



︎Initial designs for logo and store positioning


︎Window vinyl & tape at Heal’s Mailbox, Birmingham



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