︎︎︎Identity for a new digital record label
︎Client – Neil Stringfellow
︎Role – Graphic Design / Photography / Web design / Print advertising / Social media / Press releases
Identity design for a new digital only record label.
The concept is based on using a set of very simple geometric shapes and reconfiguring them to create new patterns.
Each cover is an attempt to match the mood of the music, rather than create an austere, detached system.
This was the perfect lockdown project for me, because I was often forced to source images around my home in Walthamstow. So it got me out of the house, in the fresh air, on my bike, really thinking photographically about what would suit the music of each release.
For each release I also put together an Instagram story, which has put me on a path to learn more, and think much more deeply about motion design.
︎︎︎ Bandcamp website
︎︎︎ Album covers
︎︎︎Animated gif for Twitter
︎︎︎Print advertising for The Wire magazine
︎︎︎ Instagram stories