dbarrington

︎Client – Heal’s
︎Role – Identity design + Installation

Designers + Heal’s is a project that highlights the brilliant work done by the Heal’s product design team collaborating with the best designers London has to offer.

The brief was to re-invigorate these key pieces, which usually sit on the Heal’s product space on the first floor and elevate them to the brands space on the floor above, and let them compete on a more international level.

The brands floor has an incredible representation of global product, so to differentiate the Heal’s brand amoungst this crowded marketplace we needed to make some bold steps.

Focussing in on just three collections in a small space, allowed the opportunity to explain the product background in more detail and be bold with the branding.

The space was basically a white box, so I wanted to unite the collections through an gold diagonal form that embelished luxury and modernism in a single expressive stroke cutting across the room.

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︎Client – Heal’s
︎Role – Project management / Set design / Graphics / Matterport scan

My first press show project for Heal’s, the brief was to showcase the new ranges for the forthcoming Autumn Winter collection within the new Mansard Gallery space, keeping the feel open rather than enclosed and stay on budget.

As well as designing the sets and signage in collaboration with the Visual Merchandising team and the buyers, I had to manage the project as a whole, booking in furniture movers, electricians for the lighting and set builders.

We went for a circle-based theme across a series of freestanding hinged screens, to create frames for each roomset, highlight the lighting and work with the organic feel of the new season pieces. I wanted to use the beautiful skylight in the space to create an installation so we designed a showcase for the textile pieces using gynastic hoops, wooden dowels and leather straps that utilised the natural light and added some drama.

I also implimented a Matterport scan of the finished space, creating a virtual tour of the site, for those who couldn’t make the show, you can view it in the gallery below.

Visual merchandising - Emma Qavi & Stephen Clough
Selected photography - Victoria Erdelevskaya

︎︎︎Pre-production visuals